Davis Marketing Services

Marketing Planning

Developing marketing plans
Monitoring marketing performance
Resource planning and development

Marketing Management

Re-engineering marketing functions
Marketing audits
Budget allocation / prioritisation
Outsourcing
Resource allocation
KPIs / marketing metrics

Strategic Business Development

Business tenders and proposals
Targeting programs
Market research
Customer segmentation
E-marketing strategies

Client Relationship Management

Client value strategies
Client retention strategies
Account management programs

Brand Strategy and Management

Brand positioning & differentiation
Brand values & personality
Brand architecture
Brand naming
Brand management
Brand alignment: internal & external
Brand metrics
Brand identity

Marketing Communications

Media counsel
Sponsorship strategy and evaluation
Advertising

Channel Management

Website development & social media
Integration of offline / online media
Maximising the channel mix

Industry Specialisations

Professional services
Financial services, in particular:
institutional & investment banking
securities / stockbroking
investments / wealth management
Not-for-profit organisations
Arts / cultural organisations