Links
www.prophet.com
(world-class strategic insights on brand)
www.emarketer.com
(quality,current content and statistics
on emarketing)
www.mckinseyquarterly.com
(intellectual capital on strategy and
marketing from McKinsey Consulting)
www.lafferty.com
(Specialist financial services marketing
content / benchmarking information from the Lafferty
Group)
www.mad.co.uk
(UK Marketing Week's online offering:
current and diverse UK marketing information)
www.exmar.com
(focused on the methodology & tools of
prominent marketing strategist and academic, Malcolm
McDonald)
www.strategos.com
(leading strategy thinker Gary Hamel's
strategy group online)
www.australia.internet.com
(broad, current content on Australian/international
internet marketing and communities)
www.eboz.com
(practical tips on emarketing)
www.thestandard.com
(rich and current content on the
internet economy)
www.eloyaltyco.com
(excellent content on CRM / customer loyalty)
www.1to1.com
(Peppers & Rogers on one-to-one marketing
& CRM)
www.brandchannel.com
(comprehensive information on brand strategy and management)
Magazines / Publications
- Harvard Business Review: Strategy / Management / Marketing
- McKinsey Quarterly: Strategy / Management / Marketing
- Marketing Week (UK): Marketing
- Bank Marketing International: Banking / Financial Services Marketing
- Professional Marketing (UK): Magazine specialising in professional services marketing around the globe
Books & Articles
While some of the recommended texts are not immediately current, they contain some of the leading thinking on the subject and warrant consideration:
- Marketing and The Bottom Line, Tim Ambler, Editions 1 & 2
- Brand Portfolio Strategy, David A. Aaker
- Building the Brand-Driven Business, Scott.M.Davis and Michael Dunn
- Brand Storm, Will Murray
- The One to One Manager, Don Peppers & Martha Rogers
- Marketing Plans: How to Prepare Them, How To Use Them, Malcolm McDonald, 4th Edition
- Marketing Management: Millenium Edition, Philip Kotler
- Marketing Management: Analysis, Planning, Implementation and Control, Phillip Kotler, 9th Edition
- Markets of One: Creating Customer-Unique Value Through Mass Customization, James Gilmore & Joseph Pine
- The Loyalty Effect: The Hidden Effect Behind Growth, Profits and Lasting Value, Frederick Reichheld
- Permission Marketing: Turning Strangers Into Friends and Friends Into Customers, Seth Godin
- eBrands: Building an Internet Business at Breakneck Speed, Phil Carpenter
- Brand Leadership , David Aaker and Erich Joachimstahler
- Building Strong Brands, David Aaker
- Strategic Brand Management, Jean-Noel Kapferer,
- Building
digital brands, McKinsey Quarterly,
www.mckinseyquarterly.com
- A
new way to market, McKinsey Quarterly,
www.mckinseyquarterly.com
