Keith Rutherford – Stargardt’s Red | About The Artist

Client Experience

Over the years our clients have included...

Commonwealth Bank

  • Developed the marketing plan for one of the bank's corporate banking online products
  • Developed the marketing plan for Money Market Online for Commonwealth Securities

Multiple Sclerosis Australia

  • Conducted a brand audit and competitor analysis
  • Conducted qualitative brand research; developed a differentiated brand positioning
  • Developed a detailed Brand and Marketing Implementation Plan

Securities Institute of Australia (now Kaplan)

  • Brand strategy consulting encompassing internal brand development and external research across all stakeholder groups, focused on brand values, positioning, architecture and imagery

Mortgage Choice

  • Conducted brand & advertising awareness research and brand positioning research for Australia's largest mortgage broker, Mortgage Choice

Australian Graduate School of Management

  • Brand positioning project, incorporating brand values, personality, positioning and imagery. This involved both internal analysis, and external research across key customer / stakeholder groups.

PKF

  • Wide-ranging strategic advice on brand positioning and business development
  • Acting as the firm’s strategic marketing counsel since 2004

Turks Legal

  • Assisted with the establishment of an account management strategy and program, focused on firm's top clients.

Chartered Secretaries Australia

  • Conducted comprehensive qualitative research on current and future products and services, to identify key market opportunities for CSA.
  • Conducted market-brand positioning research on future positioning, name and visual identity

KPMG

  • Broad-based strategic and operational marketing advice / support to the firm's Recruitment and Contracting business
  • Strategic marketing adviser to the Board & Corporate Governance Advisory Services practice

Computershare

  • Re-engineered the business development function and processes for Computershare Registry Services
  • Developed corporate communications material for Computershare Registry Services

St George Bank

  • Advised on restructuring the Group Marketing function and resources
  • Conducted an audit of group-wide marketing expenditure
  • Acted as lead consultant on the development of a new group brand architecture, brand positioning and brand strategy
  • Assisted in the recruitment of senior marketing personnel

Paraquad NSW

  • Conducted a brand positioning project, focusing on brand positioning, values and architecture (in particular, the relationship between the organisation's parent & sub-brands)

Baxter Healthcare

  • Strategic brand adviser on positioning a new product range for Baxter Healthcare in the Australian market

Sparke Helmore

Wide-ranging business development and marketing advice, including:

  • Comprehensive review of tender processes, practices & tools
  • Conducting training in targeting & tendering practices / skills
  • Review of the firm's national marketing function & resourcing
  • Competitor analysis re: brand positioning & communications

Circus Oz

Conducted comprehensive brand positioning research for this iconic Australian arts company, including:

  • Determining a set of brand attributes
  • Confirming a distinctive brand personality
  • Confirming a differentiated brand positioning

Australian Consumers Association / CHOICE

  • Undertook market-environment scan of the consumer information market
  • Cooordinated comprehensive quantitative & qualitative brand research
  • Provide strategic advice on future business-brand strategies & priorities

NCS International

  • Undertook a market-environment scan of the quality certification market
  • Conducted an audit of the organisation’s marketing activities
  • Conducted qualitative brand research
  • Produced a comprehensive brand strategy report (including relevant marketing-branding initiatives)

McLachlan Chilton

  • Strategic marketing counsel
  • Advice on tenders
  • Development of website

Balance Healthcare

  • Produced Communications Stakeholder Plan
  • Designed and wrote print advertising and marketing collateral