Client Experience
Over the years our clients have included...
Commonwealth Bank
- Developed the marketing plan for one of the bank's corporate banking online products
- Developed the marketing plan for Money Market Online for Commonwealth Securities
Multiple Sclerosis Australia
- Conducted a brand audit and competitor analysis
- Conducted qualitative brand research; developed a differentiated brand positioning
- Developed a detailed Brand and Marketing Implementation Plan
Securities Institute of Australia (now Kaplan)
- Brand strategy consulting encompassing internal brand development and external research across all stakeholder groups, focused on brand values, positioning, architecture and imagery
Mortgage Choice
- Conducted brand & advertising awareness research and brand positioning research for Australia's largest mortgage broker, Mortgage Choice
Australian Graduate School of Management
- Brand positioning project, incorporating brand values, personality, positioning and imagery. This involved both internal analysis, and external research across key customer / stakeholder groups.
PKF
- Wide-ranging strategic advice on brand positioning and business development
- Acting as the firm’s strategic marketing counsel since 2004
Turks Legal
- Assisted with the establishment of an account management strategy and program, focused on firm's top clients.
Chartered Secretaries Australia
- Conducted comprehensive qualitative research on current and future products and services, to identify key market opportunities for CSA.
- Conducted market-brand positioning research on future positioning, name and visual identity
KPMG
- Broad-based strategic and operational marketing advice / support to the firm's Recruitment and Contracting business
- Strategic marketing adviser to the Board & Corporate Governance Advisory Services practice
Computershare
- Re-engineered the business development function and processes for Computershare Registry Services
- Developed corporate communications material for Computershare Registry Services
St George Bank
- Advised on restructuring the Group Marketing function and resources
- Conducted an audit of group-wide marketing expenditure
- Acted as lead consultant on the development of a new group brand architecture, brand positioning and brand strategy
- Assisted in the recruitment of senior marketing personnel
Paraquad NSW
- Conducted a brand positioning project, focusing on brand positioning, values and architecture (in particular, the relationship between the organisation's parent & sub-brands)
Baxter Healthcare
- Strategic brand adviser on positioning a new product range for Baxter Healthcare in the Australian market
Sparke Helmore
Wide-ranging business development and marketing advice, including:
- Comprehensive review of tender processes, practices & tools
- Conducting training in targeting & tendering practices / skills
- Review of the firm's national marketing function & resourcing
- Competitor analysis re: brand positioning & communications
Circus Oz
Conducted comprehensive brand positioning research for this iconic Australian arts company, including:
- Determining a set of brand attributes
- Confirming a distinctive brand personality
- Confirming a differentiated brand positioning
Australian Consumers Association / CHOICE
- Undertook market-environment scan of the consumer information market
- Cooordinated comprehensive quantitative & qualitative brand research
- Provide strategic advice on future business-brand strategies & priorities
NCS International
- Undertook a market-environment scan of the quality certification market
- Conducted an audit of the organisation’s marketing activities
- Conducted qualitative brand research
- Produced a comprehensive brand strategy report (including relevant marketing-branding initiatives)
McLachlan Chilton
- Strategic marketing counsel
- Advice on tenders
- Development of website
Balance Healthcare
- Produced Communications Stakeholder Plan
- Designed and wrote print advertising and marketing collateral
