 |
Marketing
Planning |
| |
 |
Developing
marketing plans |
| |
|
Monitoring
marketing performance |
| |
|
Resource
planning and development |
|
Marketing
management |
| |
|
Re-engineering
marketing functions |
| |
|
Marketing
audits |
| |
|
Budget
allocation / prioritisation |
| |
|
Outsourcing |
| |
|
Resource
allocation |
| |
|
KPIs
/ marketing metrics |
|
Strategic
Business Development |
| |
|
Business
tenders and proposals |
| |
|
Targeting
programs |
| |
|
Market
research |
| |
|
Customer
segmentation |
|
Client
Relationship Management |
| |
|
Client
value strategies |
| |
|
Client
retention strategies |
| |
|
Account
management programs |
|
|
Brand
Strategy and Management |
| |
|
Brand
positioning & differentiation |
| |
|
Brand
values & personality |
| |
|
Brand
architecture |
| |
|
Brand
naming |
| |
|
Brand
management |
| |
|
Brand
alignment: internal & external |
| |
|
Brand
metrics |
|
Marketing
Communications |
| |
|
Media
counsel |
| |
|
Sponsorship
strategy and evaluation |
|
Channel
Management |
| |
|
Integration
of offline / online media |
| |
|
Maximising
the channel mix |
|
Industry
Specialisations |
| |
|
Professional
services |
| |
|
Financial
services, in particular:
|
institutional
& investment banking |
|
securities
/ stockbroking
|
|
investments
/ wealth management |
|
| |
|
Not-for-profit
organisations |
| |
|
Arts / cultural organisations |
|
