Item 2: Online Marketing Services Exchange
Visit
www.usmarketer.com
- an interesting example of an evolving online marketplace
that matches buyers and sellers for a wide range
of marketing services.
Item
3: AMI Breakfast on "Best Practices in Corporate
Citizenship"
Corporate
citizenship will play an increasingly important
role in organisations' positioning and branding
strategies, investor and shareholder relations,
and overall social responsibility. The AMI is hosting
a breakfast seminar on Tuesday, 13 February, 2001,
at The Renaissance Hotel, Sydney on:
"Corporate
Citizenship - Doing it Right to Get the Best Results".
The
seminar will look at best practice principles that
underpin corporate citizenship programs in Australia,
the UK and North America, including specific examples
from the financial and professional services sectors.
The
guest speaker is Anthony Lupi, Director of corporate
citizenship consultancy, Positive Outcomes.
Anthony was formerly Head of Community Development
for Westpac(1996-2000) where he was responsible
for some of Australia's most highly acclaimed corporate
social responsibility initiatives.
For
more information, contact the AMI's event managers,
Furness Associates on (02) 9438 4141,or email:furness@ozemail.com.au.
Item
4: Opinion Piece - "Life After the Corporate Marketing
Career"
What
do marketers do when they've reached the acme of
their profession (i.e. Marketing Director/General
Manager Marketing),and they've done so not in just
one but two or three organisations.
For
most corporate marketers, their thoughts turn to
general management roles (e.g. Divisional Director,
regional GM), or newer corporate roles such as Director
of Intellectual Capital/Knowledge Management, or
the opportunity to be Managing Director/ Deputy
CEO of a small-medium sized organisation.
Others
- debilitated by years of corporate politics and
ever decreasing budgets - take the brave step of
going into business for themselves. In so many ways,
the far tougher option to take - but invariably
the most rewarding.
After
years of relying on corporate titles to open doors
and corporate infrastructures to access resources
and information, senior marketers are often seriously
challenged - both emotionally and professionally
- when first starting their own businesses.
But
increasingly, as the generation of marketers in
their late 30s to late 40s reach their career goals
much more rapidly than their predecessors, marketing
executives are choosing to leave the corporate world
and establish their own businesses.
While
it is confronting, the positives outweigh the negatives;
most notably:
