Recommended Links and Reading

Websites

www.prophet.com
(world-class strategic insights on brand)

www.emarketer.com
(quality,current content and statistics on emarketing)

www.mckinseyquarterly.com
(intellectual capital on strategy and marketing from McKinsey Consulting)

www.lafferty.com
(Specialist financial services marketing content / benchmarking information from the Lafferty Group)

www.mad.co.uk
(UK Marketing Week's online offering: current and diverse UK marketing information)

www.exmar.com
(focused on the methodology & tools of prominent marketing strategist and academic, Malcolm McDonald)

www.strategos.com
(leading strategy thinker Gary Hamel's strategy group online)

www.australia.internet.com
(broad, current content on Australian/international internet marketing and communities)

www.eboz.com
(practical tips on emarketing)

www.thestandard.com
(rich and current content on the internet economy)

www.eloyaltyco.com
(excellent content on CRM / customer loyalty)

www.1to1.com
(Peppers & Rogers on one-to-one marketing & CRM)

www.brandchannel.com
(comprehensive information on brand strategy and management)

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Magazines / Publications

• Harvard Business Review: Strategy / Management / Marketing
  
  
• McKinsey Quarterly: Strategy / Management / Marketing
  
  
• Marketing Week (UK): Marketing
  
  
• Bank Marketing International: Banking / Financial Services Marketing
  
  
• Professional Marketing (UK): Magazine specialising in professional services marketing around the globe

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Books & Articles

While some of the recommended texts are not immediately current, they contain some of the leading thinking on the subject and warrant consideration:

• Marketing and The Bottom Line, Tim Ambler, Editions 1 & 2
  
  
• Brand Portfolio Strategy, David A. Aaker
  
  
• Building the Brand-Driven Business, Scott.M.Davis and Michael Dunn
  
  
• Brand Storm, Will Murray
  

• The One to One Manager, Don Peppers & Martha Rogers
  
  
• Marketing Plans: How to Prepare Them, How To Use Them, Malcolm McDonald, 4th Edition
  
  
• Marketing Management: Millenium Edition, Philip Kotler
  
  
• Marketing Management: Analysis, Planning, Implementation and Control, Phillip Kotler, 9th Edition
  
  
• Markets of One: Creating Customer-Unique Value Through Mass Customization, James Gilmore & Joseph Pine
  
  
• The Loyalty Effect: The Hidden Effect Behind Growth, Profits and Lasting Value, Frederick Reichheld
  
  
• Permission Marketing: Turning Strangers Into Friends and Friends Into Customers, Seth Godin
  
  
• eBrands: Building an Internet Business at Breakneck Speed, Phil Carpenter
  
  
• Brand Leadership , David Aaker and Erich Joachimstahler
  
  
• Building Strong Brands, David Aaker
  
  
• Strategic Brand Management, Jean-Noel Kapferer,
  
  
• Building digital brands, McKinsey Quarterly,
  www.mckinseyquarterly.com
  
  
• A new way to market, McKinsey Quarterly,
  www.mckinseyquarterly.com

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