| Commonwealth
Bank |
|
- Developed the marketing plan for one of the bank's corporate banking
online products
- Developed
the marketing plan for Money Market
Online for Commonwealth Securities
|
| Multiple
Sclerosis Australia |
|
-
Conducted a brand audit and competitor analysis
- Conducted
qualitative brand research; developed a differentiated brand
positioning
- Developed
a detailed Brand and Marketing Implementation Plan
|
| Securities
Institute of Australia (now FINSIA) |
 |
- Brand
strategy consulting encompassing internal brand development
and external research across all stakeholder groups, focused
on brand values, positioning, architecture and imagery,
|
| Gadens |
|
- Wide-ranging strategic & operational advice on business development and branding initiatives
|
| Mortgage
Choice |
|
- Conducted brand & advertising awareness research and brand positioning research for Australia's largest mortgage broker, Mortgage Choice
|
Australian
Graduate School of Management
|
|
| Brand positioning project, incorporating brand values, personality, positioning and imagery. This involved both internal analysis, and external research across key customer / stakeholder groups.
|
PKF
|
|
- Wide-ranging strategic advice on brand positioning and business development
- Acting as the firm’s strategic marketing counsel since 2004
|
| Tribeca
Group |
|
- We rationalised the Tribeca Group's three brands into one, and developed a clear positioning, values and personality for the integrated brand.
|
| Chartered
Secretaries Australia |
|
- Conducted comprehensive qualitative research on current and future products and services, to identify key market opportunities for CSA.
|
|
KPMG |
|
- Broad-based
strategic and operational marketing advice / support to the
firm's Recruitment and Contracting business
- Strategic
marketing adviser to the Board & Corporate Governance
Advisory Services practice
|
| St
George Bank |
|
- Advised
on restructuring the Group Marketing
function and resources
- Conducted
an audit of group-wide marketing expenditure
- Acted
as lead consultant on the development
of a new group brand architecture,
brand positioning and brand strategy
- Assisted
in the recruitment of senior marketing
personnel
|
| Computershare |
|
- Re-engineered
the business development function and processes for Computershare
Registry Services
- Developed
corporate communications material for Computershare Registry
Services
|
| ParaQuad
NSW |
|
- Conducted a brand positioning project, focusing on brand positioning, values and architecture (in particular, the relationship between the organisation's parent & sub-brands)
|
| Baxter
Healthcare |
|
-
Strategic brand adviser on positioning a new product range for Baxter Healthcare in the Australian market
|
Sparke
Helmore
|
|
|
Wide-ranging
business development and marketing advice, including:
- Comprehensive review of tender processes, practices & tools
- Conducting
training in targeting & tendering
practices / skills
- Review
of the firm's national marketing function
& resourcing
- Competitor
analysis re: brand positioning &
communications
|
| Circus Oz |
|
| Conducted comprehensive brand positioning research for this iconic Australian arts company, including:
- Determining a set of brand attributes
- Confirming a distinctive brand personality
-
Confirming a differentiated brand positioning
|
| Australian Consumers Association / CHOICE |
|
- Undertook market-environment scan of the consumer information market
- Cooordinated comprehensive quantitative & qualitative brand research
- Provide strategic advice on future business-brand strategies & priorities
|
| NCS International |
|
- Undertook a market-environment scan of the quality certification market
- Conducted an audit of the organisation’s marketing activities
- Conducted qualitative brand research
- Produced a comprehensive brand strategy report (including relevant marketing-branding initiatives)
|
|
